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Time for a change…and quickly!

Ever heard the expression “time is money”? Well, it’s never more true than when it comes to making changes to your business.

While change is not something that most people embrace quickly or open-heartedly, if it’s done too cautiously it can flatten revenues, eat profits and lead to business failure. This is particularly true for […]

By |July 3rd, 2017|Business|0 Comments

Thinking of selling your business? There’s a lot of work to do…

One of the questions we often ask our clients is ‘when do you plan to sell your business?’ We get all sorts of responses, ranging from ‘I’ve no intention of selling it’ to ‘We think the boys will take it over, but we’re not sure’ to ‘I’d sell it tomorrow if I could!’ Whatever […]

By |July 3rd, 2017|Business|0 Comments

Checking The Pulse On Your Business – Are Its Vital Signs Healthy?

A healthy body demands routine checks and examinations. So does a healthy, thriving business. No matter what stage your business is in, to keep it going you must check its systems, pay attention to any ailments and prevent early death.

For the newborn business, the goals and system checks are relatively simple. Merely staying alive […]

By |July 3rd, 2017|Business|0 Comments

Interior designer achieves work/life balance with help from accountant

Janet started her interior design business three years ago with a wonderful vision. She planned to work three days a week and help affluent families achieve the home of their dreams by offering her creative services.

 

As happens so often with small business owners, the reality didn’t quite pan out as Janet had hoped. Instead […]

By |July 3rd, 2017|Business|0 Comments

What’s your purpose? (Or put that another way – why are you in business?)

If you don’t know, your customers surely don’t. More importantly, if you don’t know, you won’t be able to tell your customers why they should choose you over your competitors. Answering this simple question is critical to forming a purpose statement and creating your marketing strategy.

 

What was your purpose in starting your business?

Undoubtedly when […]

By |July 3rd, 2017|Business|0 Comments

Construction business benefits from understanding the numbers

Stephen runs a construction business specializing in large basements and car parks. The business has been established for 25 years and has grown steadily, with revenue now into eight figures. Unfortunately, profit margins are very slim and last year, Stephen’s business barely broke even and he was unable to draw his usual dividend at […]

By |July 3rd, 2017|Business|0 Comments

How to create a promotions strategy that works

You may have the greatest product ever but if you don’t tell the world, it will sit on the shelves collecting dust until you finally have to close your business. Remember, you know what is great about your business because you created it. The rest of the world is not thinking about you and what […]

How fresh eyes turned a business around

An optometry practice had been trading for over 20 years under a previous owner’s name as their business brand. The business offered a broad range of optometry services in line with most mainstream optometry practices.

CHALLENGE

The business did not stand out in the marketplace. With increased competition, the business was seeing sales decline and the […]

By |June 30th, 2017|Business|0 Comments

Is your marketing plan as tired as your business brand?

There are many ways to market your business, and the key to maximizing your efforts and marketing spend is to inject variety in your marketing plan.

The following are four tips on how you can diversify your marketing to increase market reach and impact.

Revitalize Your Business Branding

If your brand hasn’t had a makeover in many […]

By |June 30th, 2017|Marketing|0 Comments

“Hobby” Turns Into A Business

It’s an incredible thing when a little idea grows to something bigger than you could have imagined.

Jack and Angela McGregor started their business as a “hobby”.  Angela was a homemaker and it gave her a creative outlet.  The intention was that the business would pay its way, and with luck, earn the family a […]