Marketing

How to create a promotions strategy that works

You may have the greatest product ever but if you don’t tell the world, it will sit on the shelves collecting dust until you finally have to close your business. Remember, you know what is great about your business because you created it. The rest of the world is not thinking about you and what […]

Is your marketing plan as tired as your business brand?

There are many ways to market your business, and the key to maximizing your efforts and marketing spend is to inject variety in your marketing plan.

The following are four tips on how you can diversify your marketing to increase market reach and impact.

Revitalize Your Business Branding

If your brand hasn’t had a makeover in many […]

By |June 30th, 2017|Marketing|0 Comments

The Next Chapter

After 40 years in the industry, May Edwards wanted to sell her small business and transition into retirement.  She was a widow with no family available to support her with this transition.  She had no clear plan and limited documentation to demonstrate the value of her business and its growth potential.

 

Problem

Her problem was how […]

Traditional Effective Low-Cost Small Business Marketing

This case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost marketing campaign which targeted lapsed and new customers to increase sales.  The campaign was traditional but effective.

 

About The Client

A Client runs a small funky hair salon in New York.  They decided it was time to move to […]

By |June 30th, 2017|Marketing|0 Comments

Avoid changing horses in midstream

It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995.

 

So proud were the Institute of their campaign that they bought serious billboard space in London. On […]

By |June 30th, 2017|Marketing|0 Comments

Art gallery improves profitability by understanding four ways to grow any business

There are only four ways to grow a business:

Increase the number of customers
Get them coming back more often
Increase the average spend
Improve the effectiveness of every business process

A local art gallery worked with their accountant to improve profitability significantly by running a series of quarterly themes through the year. Before each […]